Designer Anders Brasch-Willumsen and the Potency of Vivid Dreams

A Lucid Dream in Pink, Sleep Cycle No 1-7 is a personal project by Anders Brasch-Willumsen, Creative Director and Founder of Studio Brasch – a Swedish creative studio offering creative direction, conceptual thinking and a distinct design language that results in brand images, campaign images, moving images, set designs and more.

A lucid dream is a particular type of dream in which the dreamer becomes aware of both the waking world and the dream that he’s part of. When this happens, the dreamer may gain some control over the narrative, characters, and environment of the dream.

For this project, Anders Brasch-Willumsen used 3D rendering as it allowed him to freely imagine moods, places, and objects. When he began working on this series, the designer even mentioned that he got so much into it that he started dreaming about it too. It quickly became a feedback loop where the night inspired the day and vice versa.

“I have always been fascinated by dreams, and they’re usually vivid and full of emotion. I can recall even the smallest detail of a dream, hours after I have woken up. Therefore, my memory of a dream naturally turns into a source of inspiration — the kind of inspiration that no one else but myself would be able to find.”

— Anders Brasch-Willumsen

Characterized by the accumulations of layers and the different tones in limpidity, A Lucid Dream in Pink, Sleep Cycle No 1-7 brings us into the limbo of Brasch-Willumsen's vivid dreams. 

All images © Studio Brasch 2018