David Sims On a Classical Fashion Campaign for Acne Studios
Acne Studios is pleased to announce a new approach to its seasonal campaign. Creative Director Jonny Johansson asked photographer David Sims to interpret the Fall/Winter 2016 collection, through his take on a classical fashion shoot.
“I have long admired the work of David Sims, particularly the way he captures such a specific mood without the need for the usual narrative or story. I wanted him to approach the new Acne Studios campaign as if it were a fashion story without boundaries. For me, the experience has been liberating.”
— Jonny Johansson, Creative Director
